Archive for February 2012

Cherokee Village Lexington South Carolina   Leave a comment

Cherokee Village Lexington South Carolina, Holiday Builder’s

Super Cypress floor-plan. Gorgeous formal dining room with archways, coffer ceiling and wainscoting. Hardwoods in the foyer and the dining room. Great room with fireplace and built ins. Nice large kitchen with pantry and big family eating area separate from formal dining room. Sun-room downstairs. Upstairs master w/ trey ceiling and sitting area. Beautiful master bath with separate garden tub and shower. 3 cm granite in kitchen and in both full baths. Armstrong hardwood cabinets in the darker espresso wood! HUGE FROG for the family. Gorgeous stone front. This one won’t last long, come see it today!

Lovely Middleton B Spec Home. Large master with trey ceiling and super master bath on main floor! Lots of hardwoods, open floor-plan with extended great room with fireplace and dramatic vaulted ceiling. Lovely moldings! Beautiful archways. Upstairs has great FROG and 3 bedrooms and full bath. 1/2 bath downstairs for company. Beautiful coffer ceiling in foyer. Nice large flat lot. In great new community with community pool and cabana slated for construction this Spring! Won’t last long! Ready for occupancy end of February 2012.

Holiday Builders and Exit Real Estate Consultants make a great team. Holiday is a very well known and reputable builder and I am proud to associate myself with these great people. They are a great asset to Lexington South Carolina communities.



Lake Murray fishing Report February 2012   Leave a comment

Lake Murray:

  • Catfish: Very good. water temperatures are cold enough to put fish in winter locations, but warm enough for a hot bite. Blues, channels and white catfish seem to be feeding best in 40-80 feet of water, and they are orienting to ledges along the main river channel or deeper creek channels. Drifting cut herring, gizzard and threadfin shad is the best technique, and anglers should drift along the ledges or crisscross the channel multiple times on a drift. On warmer days fish may move up shallower in the late afternoon.
  • Striped Bass: Good. Lake World reports that fish are in a typical early spring pattern and they are spread out all over the lake. The best fish will be caught on free lined live herring pulled across shallow areas, and fish can be caught from the rivers to the dam area. Look for the birds to locate bait and fish.
  • Shellcracker: Good. Lake World reports that the shellcracker bite has gotten hot in 2-8 feet of water using worms.
  • Crappie: Fair to good. there are two major patterns for catching crappie right now. One is a traditional winter tight-lining pattern up the Big and Little Saluda Rivers, pulling minnows and jigs 8-12 feet deep in 15-20 feet of water. The other pattern is fishing around bridges and deeper docks with jigs. For this pattern fish from the bottom to the top to locate the depth where crappie are feeding.
  • Largemouth Bass: Fair. even though everything is a few weeks ahead of schedule fish are still almost totally keyed on bait. The best fish are being caught on crankbaits fished around deep rocky points, but smaller fish can be caught running warm pockets with drains and ditches and casting small crankbaits. There is also a decent jerkbait bite early, but it’s been difficult to catch a good sack fishing worms on the bottom. A few fish are holding around docks at the mouths of creeks, but that bite should improve soon. Right now it is rare to catch fish in the very backs of creeks as fish are still closer to deep water.

With less than 3 weeks till the SC spring Turkey hunting season I have been getting reports of increased activity of the Gobblers being vocal ad especially vocal on these unusually warmer mornings we have been seeing. With a relatively good hatch last year this should be a good season. Low-country opening March 15 and upstate game zone April 1.

For sale By Owner Lexington South Carolina   Leave a comment

How to get potential buyers into to see your home – Marketing!


Ok, you are motivated to sell. You are confident you’ve got the right price.  It’s time to let the world know.

When you market the home it’s important to understand that you are marketing to two very distinct markets: 1) The buyers out there looking on their own for a home; and 2) The agents who have buyers committed to working with them.

There are disadvantages and advantages to each of those two markets.   The buyers out there on there own will either be looking for a bargain (because that’s what every financial investor guru tells them to look for when shopping FSBO’s) or need a lot of hand holding.   The real estate agents out don’t like to show FSBO’s in general because of the negotiated commission, increased workload, and increased liability. If an agent has other options to show their buyers they will skip over a FSBO like yours in favor of a comparable property listed with another agent.  This is a reality.  So your marketing to the agents needs to show them why showing your home is important to their clients.

Thus the “bragging rights” we discussed in the last chapter.

Marketing is a numbers game. You want as many potential buyers as possible to see your offering and then decide to come see it. Because you priced it fairly you’ll be able generate offers. The more offers your get the more money you’ll put in your pocket.  This means you may have to answer dozens of phone calls and emails for every showing. You’ll need to be prepared to talk with real estate agents and bargain hunters.  You may have to hold open houses every Saturday and/or Sunday for 4-6 weeks.  You’ll need signage and flyers.  You’ll need to be able to talk to people who really, really want your home but can’t buy it because of poor credit, they have a home to sell before they buy, or just plain old can’t afford it.

You have to realize that you may have to show several unqualified buyers through your home… because they lied to you over the phone. All of this is part of marketing your home… and it’s what your real estate agent would deal with if you were working with one.  But you’re not – so you have to prepare for and handle it as it comes up.

What is it that is most important to the buyer?  Because no one cares why you like your home – you’re not the one buying it. You have to understand this key point when you are creating marketing pieces to advertise your home.  I like to suggest you write down the 10 things you liked best about the home and living in that neighborhood. You can expand these points into emotional marketing points that will appeal to buyers. For example if there’s a great family room with a high ceiling you might tell about the large Christmas gatherings you have around the 15 foot tall tree.

The most crucial, important aspects of your home – and why buyers would be attracted to them needs to come out in every ad, letter, flyer or brochure you create to sell it. If it does not come across loud and clear – you have little chance of selling your home.  Ads like “4/2 splt lvl with master on main” don’t sell.  “Room to roam in this expansive home with huge master suite on the main level” is more attractive and descriptive.

The first step in marketing is your “For Sale By Owner” sign. The quickest way to get one is to go to a local sign maker that the real estate agents in your area go to for their signs. You can call a real estate company for this info. The sign is part of the curb appeal and first impression so don’t chinch on it.

Next it’s time to prepare a flyer. I suggest both a printed and electronic (.pdf preferably) version with the price, the address, bedrooms, baths, square footage, lot size, some pictures, and the main emotional selling points.  Make sure you post ways to get in touch with you (email, cell phone at a minimum.) You might also create a single address webpage.

Next it is time to get the word out.  The best place to start is with everyone in your “sphere of influence.” This includes all your neighbors, friends, relatives, co-workers, church and little league contacts, etc…  Facebook, email, text them all with an electronic flyer announcing your home for sale.  It’s amazing how many people you know that know of someone who is looking to buy a home. Many “For Sale By Owners” have had success in the past without having to do any marketing whatsoever… by just telling everyone they know about their home for sale. So please start here and capitalize on all of your personal contacts first.

If you don’t have success with your “sphere of influence” then you must market your home in other ways. Newspapers have diminished greatly in effectiveness as an advertising venue. Unless you have a small home-town type paper don’t waste your money on print advertising. The internet is the way to go.

More soon for online tactics.

Chip Jefferson, Realtor ©
Exit Real Estate Consultants 
Mobile 803-360-0491


Happy Valentines Day 2012 from Exit Real Estate and Chip Jefferson   Leave a comment

Valentines Day Hearts Roses Sign Smiley Smilie Emoticon Animation Animated Animations Gif

Winter Jam 2012   1 comment

Friday, March 9th, Colonial Life Arena, Columbia, SC, $10 at the door!
–Artists: Skillet, Sanctus Real, Peter Furler, Kari Jobe, Building 429,
Newsong, Group 1 Crew Illusionist Brock Gill, Nick Hall, plus a Prejam
party with Dara Maclean, For King and Country & We As
Human, Veggie Tales’ Bob and Larry.

Join 89.7 WMHK before the show for the pre-show tailgate party, win tickets to the
WMHK VIP Suite, meet some of the artists as they broadcast live & more!

Lexington South Carolina Buyers Agent   Leave a comment

Lexington South Carolina Buyers Agent…uhhh what is a Buyers Agent?

Web definitions
  • A buyer brokerage or buyer agency is the practice of real estate brokers and their agents representing a buyer in a real estate transaction rather than, by default, representing the seller either directly or as a sub-agent. In the United Kingdom and Australia, the most common term is buying agent
  • A Realtor who acts contractually on behalf of the buyer. Traditionally, and still in most cases, the Realtor is the Agent of the Sellers and is paid by them out of the proceeds of the sale. …
  • A person licensed to negotiate and transact the sale of real estate on behalf of the buyer. The buyer’s broker or agent owes allegiance only to the buyer and does not have an agent relationship with the seller.

Should I hire a Buyers Agent when Buying my home in the Midlands SC Area?  Only if you want  an individual or a firm working primarily in the interests of the buyer and guarding you “Asset” 🙂

When you are buying a home you should search out an exclusive buyer’s agent who can perform the following valuable services.

  1. Research any potential home to determine the price the seller originally paid
  2. Freely show you any available home including for sale by owner homes and not just listings of a particular company.
  3. Complete a competitive market analysis on the pricing on homes in the surrounding  area.
  4. Advise you on the relevant benefits and amenities of a particular home as well as any features that detract from the home.
  5. Negotiate strongly to secure you the best final purchase price.
  6. Negotiate the best terms to get the seller to pay the title insurance and for the seller to pay your closing cost.
  7. Negotiate on your behalf with the lenders to get you the very best interest rate and loan terms.
  8. Make sure that all the terms of the contract protect you as the buyer in the unlikely event that something goes wrong and you need to get out of the contract because of a bad inspection or appraisal or other new information.

Dont try and go it alone. Would you use a plumber for open heart surgery? Hire a Buyers Agent!



Chip Jefferson

Realtor ©
Exit Real Estate Consultants
5175 Sunset Blvd. Ste. 3
Lexington, SC 29072

Office:  803-358-0888
Mobile:  803-360-0491

Let me know how I can assist you with your Columbia SC Real Estate needs. I am here to help! View my Profile / Listings



Find Real Estate in Columbia, Lexington, Lake Murray, & Irmo   Leave a comment

Find Real Estate in Columbia,
Lexington, Lake Murray, & Irmo

EXIT Real Estate Consultants specialize in Greater Columbia, South Carolina area real estate and homes for sale.

Are you Buying or Selling anywhere in Columbia, Lexington, Lake Murray, Irmo, Chapin, or anywhere else in the Greater Columbia, SC area? We have created this powerful real estate search engine to allow you the flexibility and freedom to SEARCH THE MLS in one spot. Our company strives to empower clients with the online resources to find the home that will best fit their needs. Our agents are ready, when the time is right, to expertly guide you through the home buying process. Outstanding client service and a commitment to customer satisfaction are the hallmarks that make EXIT Real Estate Consultants the fasting growing real estate company in the Midlands.

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Chip Jefferson Lexington South Carolina Realtor & Exit Real Estate Consultant